Gustavo (Lolo) Benitez

Director of Planning

Lolo graduated from the American University of Asunción, Paraguay with a degree in Marketing and Advertising and is currently finishing his master’s degree in Marketing and Strategic Sales Management. He worked for the last 15 years in tourism ~ nine years with the airlines and six years as a tour wholesaler, visiting over 25 countries in the process! During that time, he worked in commercial and product development, and brings to Tukã a passion for brand positioning, development and strategic alliances. A 6th Degree Black Belt in ITF Taekwondo, Lolo is also the owner of five Taekwondo teaching centers in Paraguay. Lolo believes that yerba mate’s qualities offer athletes a natural way to remain active and increase their proficiency levels.